A B2B professional with more than a decade of experiencing working with and reporting on package printing, David has the goal to improve the understanding and knowledge of print and its application by brands and retailers to maximise their potential to build strong and sustainable relationship with consumers through labels, pouches, boxes and more. From the mediocre to the remarkable, he believes all print has the potential to inspire and unite brands and consumers, whether telling a story, building a reputation or changing the world for the better.

As editor of Digital Labels & Packaging, his current focus is on how inkjet and toner-based technologies can help achieve this.