From innovation to implementation: debating the true potential of digital


9.10 Delegate registration: tea, coffee and refreshments

KEYNOTE: The consumer conundrum: looking small but thinking big

Mark Shayler, director and owner, Ape

Brands have to move faster and smarter in today’s world of belief-driven consumers, who are no longer solely influenced by the traditional hierarchy of marketing. Mark will explore how big brands are changing their behaviour in an attempt to understand who their consumers are and stay relevant, and how small brands have disrupted the status quo.

Technology in digital packaging: current status and future predictions

Sean Smyth, technical editor, Whitmar Publications

With technology moving a pace and myriad applications appearing, Sean will give an authoritative insight into what’s happening in all the major sectors. He will highlight trends and potential future winners that will give delegates a unique view of where the digital market is moving.

Digital print: the challenge for designers

Jen Newell, head of realisation, Pearlfisher

Jen will discuss how to overcome challenges to ensure digital print remains the right solution for designers and clients alike. Through innovative examples and strategies, she will share how digital print can be used to create meaningful experiences that add value and better meet the desires of today’s consumers looking for more premium offers, new levels of customisation, originality and sustainability.

13:10 Lunch and networking break

Table top exhibits and The Printer Innovation Zone – a showcase of print jobs from the Industry Group Members

How will I recognise you? The power of distinctive assets

Steve Osborne, managing director, Osborne Pike

By creating a set of associations in the consumer’s mind and having ‘distinctive assets’ (such as logo, colour, shape) that trigger those associations time after time, a successful brand significantly improves the odds of being bought. Increasing, enhancing and ‘weaponising’ those assets is essential as we enter an era in which digital disruption is changing the environment of brands profoundly. In his talk, Steve will help you understand how this change affects the whole supply chain.

Disrupting brand packaging with digital

Johnny Hobeika, managing director, ePac Holdings Europe

Implementing a new business model has been behind ePac Flexible Packaging’s major success in the US. As the company expands further and sets up operations in Europe, Johnny will explain how its digital-only approach is disrupting brand owners’ expectations of time-to-market, marketing promotion, anti-counterfeiting and engagement with their customers.

16:30 Final questions and closing remarks

More to follow…