9.10 Delegate registration: tea, coffee and refreshments
9.30 Introduction and welcome from the chair
Neel Madsen, editor, Digital Labels & Packaging
9.40 KEYNOTE: From retail to me-tail: the future of brand innovation
Matthew Brown, retail futurist, Echochamber
In a highly visual and inspiring presentation, Matthew will take attendees on a global shopping journey and show how retail across all sectors is rising to the challenge of online, with a new and more personal focus on the customer. In order to survive in this omni-channel world, successful retail brands are building unique experiences that blend the physical and digital, and turning stores from mere places to buy, into social spaces with hospitality and community at their heart. The future of retail may be scary, but it is also a very exciting time, where innovation can be found all around the world.
10.35 The growth and diversity of digital print use for FMCG
Greg Bentley, global primary packaging director, global innovation and technology development, Anheuser-Busch InBev
Greg is a well-known trailblazer in packaging. He was the first to deploy the full power of digital print for a major brand back in 2013 with the legendary Share a Coke campaign, followed by the Bow label, the Fanta spiral bottle and more. Having now taken on a new global role at drinks and brewing giant Anheuser-Busch InBev, he will discuss these big campaigns and also look at how to use digital to full effect, how to do it in the right way and where thh real opportunities may be found.
11.10 Tea and coffee – networking break
11.40 What’s next for the digital label printer?
Trevor Smith, managing director, Amberley Adhesive Labels
Sharing his digital journey, Trevor will look at the opportunities and challenges facing digital label printers, both in terms of the market place and technology. He will discuss how digital can be used to improve business performance, raise awareness with customers and add value through embellishments, and the opportunities to branch out into new applications.
12.10 Empowering brands with digital print: new Actimel case study
Kata Cserveny, senior strategist, Bulletproof
How can digital print become a tool in the brand arsenal? How can it create a stronger connection with the audience? How can we use it to deliver meaning, instead of being just the method?
In this fun and highly visual presentation, Kata will show how the agency collaborated with HP to harness the power of digital print for Actimel France, creating a campaign with a brand story that was engaging and exciting for younger consumers, while remaining unmistakably Actimel.
12.35 The future of digital print
Panellists: Trevor Smith, Amberley Adhesive Labels
Greg Bentley, Anheuser-Busch InBev
Kata Cserveny, Bulletproof
An open discussion of the issues raised during the morning’s presentations.
13.10 Lunch and networking break
Tabletop exhibits and The Printer Innovation Zone – a showcase of print jobs from the Industry Group Members
14.10 Connected packaging: the future is now
Rob Hollands, managing director, Anthem Worldwide
Brands should consider how they can change a passive touch point with huge reach such as product packaging, into a fully immersive experience that can even be tailored to the individual consumer. Rob will expand on the opportunity that is connected packaging showcasing the agency’s KitKat ‘Live Your Break’ and ‘Takeover Fanta’ campaigns.
14.40 Adding value with new finishing technology
Andy Stevens, head of client services, VR Print
Andy discusses how the addition of digital foiling capabilities has opened up new and exciting conversations and opportunities, for both existing and new clients.
15.00 Sustainability in packaging: plastic packaging and digital print
Chair: Paul Foulkes-Arellano, client programme, Precipice Design
Panellists: Matt Baldock, managing director, Vowpack
Sarah Greenwood, packaging and plastics specialist, Sarah Greenwood Packaging
More to be announced …
A panel of experts discusses the latest developments and the impact of the current debate on printers, looking at how digital print technology can help improve the environmental credentials of packaging.
15.40 Closing the loop on the customer journey
Kevin Torres, business development manager, Trustpilot
Consumers want brands to be completely open and authentic, which means understanding negative feedback and reacting to it positively to improve products or services. Kevin will talk through how this approach is making a big impact on personalised web-to-print businesses, creating an ongoing and open discussion with their customers and giving them a competitive edge in the market.
16.00 Embracing digital in folding cartons – with exclusive case study
Cyril Guillemart, digital sales manager, The Alexir Partnership, and Ben Poole, director, Imperial Teas of Lincoln
Cyril and Ben will share how they used Alexir’s digital print capabilities to enable Imperial Teas bring a vast range of artisan teas to market. Cyril will also talk about how the company has developed a web-to-carton platform and why it has joined a digital packaging partnership with other printers.
The Printer Innovation Zone: a showcase of digital print jobs from the Industry Group members