Programme - Digital Print for Brand Success conference

2022 programme

9.00 Delegate registration: tea, coffee and refreshments

9.30 Introduction and welcome from the chair

David Pittman, editor, Digital Labels & Packaging

9.35 KEYNOTE: How to rebuild your business for super success post COVID-19

Using his entrepreneurial spirit and experience in building his digital marketing agency, Climb Online, the most successful business built by a winner of BBC’s The Apprentice, Mark Wright will get the conversations started at this year’s Digital Print for Brand Success 2022, and provide you with essential insights, knowledge and takeaways to help you on the road to success in a post-pandemic world.

Mark Wright, Climb Online/CLIMBCON

10.20 Connected packaging experiences, connecting brands and consumers

Appetite Creative managing director Jenny Stanley will take the stage to demonstrate some of the connected and smart packaging experiences her company has created for brands big and small, as well as share the findings of a recent survey that found whilst just over half of brands have already incorporated connected experiences into their marketing plans, some 85% see them becoming increasingly important in the next 12 months and beyond.

Jenny Stanley, Founder and managing director, Appetite Creative

10.50 Tea, coffee and networking break

11.20 Future trends in packaging design

A live and exclusive Q&A with two design professionals, discussing the future of packaging design, and how this relates to brands and their use of digital print for packaging.

Greg Bentley, EMEA design lead, WestRock
Dean Zambardi, artworker/designer, DDZ Artwork & Design

11.50 Finishing and embellishment masterclass

Having installed the UK’s first Kurz DM-Jetliner, Amberley Labels has taken its use of finishing and embellishment to new heights.

David Richards, managing director, Amberley Labels

12.20 Category disruption in new dimensions

For consumers, personalisation is often a bland, one dimensional experience. Challenger brand Jackpot Peanut Butter plans to change this and go from the standard to the creative, giving consumers a three-dimensional experience.

Rupert Leigh, creator and founder, Jackpot Peanut Butter

12.50 Lunch and networking break

Table top exhibits and networking.

14.00 The pros of print postponement

Today’s world is designed for mass production and global outreach. The consumer however is demanding more personalisation and sustainable practices. This combination causes suppliers to inefficiently produce packaging that results in higher piece costs, slow turnaround times and large volumes of scrap annually. Learn how delaying print can support sustainability efforts, enable supply chain optimisation, increase consumer engagement, and more.

Shane Tansey, business development manager, Fujifilm Integrated Inkjet Solutions

14.30 Changing the conversation through the power of digital

Whilst W2P and e-commerce have become prerequisites in the midst of a global pandemic, brands have the potential to go much further and use the latest technologies coupled with consumer expectation to take their packaging to the next level, all powered by digital.

Matt Ward, print and digital divisional director, Transcend Packaging

15.00 Panel discussion – printing through and out of a pandemic: strategies and success stories

Anita Hine, managing director, Hine Labels

Adrian Brown, managing director, Olympus Print Group

Andrew Mansfield, new business development, Harkwell Labels