At a very early age, Rupert found his love of creative cooking and in his formative years trained as a chef before going on to work for the Forte International hotels group. Through this training ground, Rupert found another calling in marketing where he honed his skills and creative flair over 20 years at Virgin Management, independent creative agencies and the Student Broadcast Network. This led to the music industry and the famous Camden Barfly, promoting brands and artists at the very grassroots of live music, which then enabled Rupert to join Hard Rock Café international as its European marketing director.

These experiences, coupled with an entrepreneurial spirit, brought him full circle, and allowed Rupert to take the best of what he had learnt, nurture these values, and combine his passions of food and music to launch Jackpot Peanut Butter in 2016.