Senior strategist, Bulletproof

Originally from Vienna, Austria, Kata specialises in brand strategy, brand creation, consumer insight and strategic design directioning.

During her seven years in strategy, Kata has worked on a wide variety of projects within soft drinks, coffee, beer and spirits, as well as chocolate, snacks, home and personal care categories for
clients including Heineken International, The Coca-Cola Company, Unilever, Jacobs Douwe Egberts, Diageo and Mondelez International.

With a background in film and media, Kata has always been driven by the belief that ideas have the power to change the world, and that storytelling is the key to unlocking that power. This perspective, combined with her international background, logical approach and future-focused outlook continues to inform her work on a daily basis.